CELEBRATING 150 YEARS
One hundred and fifty years ago, in 1873, a young German immigrant named Adolph Coors fell in love with the Rocky Mountain landscape and the idea of crafting the perfect beer. It was there, in the small mining town of Golden, Colorado, that he built a brewery that would become an icon of American brewing, recognized around the world. Using only the finest ingredients and brewing methods, the Golden brewery that bears the Coors name stands today as a testament to passion and perseverance.
BREWING A LEGACY
The stories behind 150 years of beer.
It takes a lot to last 150 years. For Coors, it’s meant relying on instinct, demanding quality and building for the future. We’ve told different parts of the Coors story in our six-part video series, but today we bring you a longer-form mini-documentary exploring how Coors grew from a small local brewery, overcoming adversity and weaving itself into the fabric of America on its way to becoming a beloved global brand.
Please enjoy “Brewing a Legacy,” and cheers to 150 years!
Browse our full series
A Beer Fit For a Banquet
For nearly a century, Coors Banquet has been a favorite of cowboys, rock stars, presidents and beer lovers. It’s a beer that embodies the spirt of the American West, and whose legacy endures today. In part one of our six-part series exploring the 150-year history of Coors, we’ll take you to Golden, Colorado, where the story of Coors Banquet began.
Five Generations of Dedication
Discover a remarkable brewing legacy that spans five generations. From Adolph Coors, the visionary founder with humble beginnings who laid the foundation, to each subsequent generation’s journey through the brewery, it’s a story of fathers and sons, of tradition and of passion.
A Light Shines Bright
Before it revolutionized light beer, Coors Light was little more than a sketch on a napkin. It didn’t take long before the “Silver Bullet” became a favorite of American beer drinkers and known for its iconic color-changing silver can. Brewed with excellence in mind, Coors Light became a springboard for innovation, setting the stage for success stories like Blue Moon Brewing Co.
Doing Everything at Home
Growing from a small brewery to surviving Prohibition on its way to becoming an industrial marvel, it’s the Coors way to do everything at home. From sourcing raw materials to making its own bottles to maintaining control of its barley and beyond, the Coors family’s visionary strategy of having a hand in every aspect of the brewing process led to unparalleled quality and efficiency.
Building for the Next 150 Years
They call it G150. The massive overhaul of the Coors brewery in Golden includes upgrades to its fermentation process, energy efficiency improvements and huge reductions in water use. And it reinforces Coors' deep commitment to its hometown now and in the future. Go behind the scenes of the biggest project in the storied brewery’s history in part five of our six-part series exploring Coors’ 150-year history.
A Business of Families
There has been one constant throughout Coors’s 150-year history: its hometown of Golden, Colo. At the heart of the Coors story, Golden is the only place where Coors Banquet has ever been brewed and has been entwined with Coors from the beginning. It’s not only where the roots of the Coors family are; it’s connected generations of families in Golden and beyond who can take pride in making, celebrating and distributing some of the world’s best beer.
FROM OUR BLOG
With a lineage that stretches back to 1873, Coors Banquet can talk a lot about legacy.
Heidi Harris may tell you she’s not good with remembering dates. But her encyclopedic knowledge of Coors' history proves otherwise.