PROTECT OUR WEST
In the last 20 years, 13 states have recorded their worst wildfires in history, and the threat of widespread wildfires only continues to increase. Founded in Golden, CO, and with a deep connection to the West, Coors Banquet supports the heroic efforts of wildland firefighters by raising money for the Wildland Firefighter Foundation.
BANQUET X BRIXTON MERCH COLLABORATION
This year we partnered with Brixton to create a ‘Protect Our West’ capsule collection, with a portion of proceeds from select pieces benefiting the Wildland Firefighter Foundation. The collection focuses on premium cut and sew apparel, headwear, and accessories that draw from the rich heritage of Banquet, with designs that pay homage to the brave men and women who risk their lives battling wildfires across the Western United States. Available for a limited-time only, while supplies last.
WILDLAND FIREFIGHTER FOUNDATION
The Wildland Firefighter Foundation provides help to the families of wildland firefighters who have lost their lives or are injured in the line of duty. Since 2014, Coors Banquet has donated more than $1.5MM to the WFF to help in their mission.
WARRIORS OF THE WEST
Together with Uproxx, we went to the frontlines of the fight against wildfires to showcase the people behind the scenes – from smoke jumpers to air crews to ground teams – who are working around the clock to protect our West.
SPOTLIGHT ON HOTSHOT GREGG BOYDSTON
Meet Gregg Boydston, a professional photographer, firefighter, and former wildfire Hotshot. He spent six years as a Hotshot–̶ double the typical time–̶ putting out forest fires and honing his photography skills along the way. Today Gregg continues to improve the lives of others and protect our wild spaces for future generations through his work within the fire service.
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