GENERATIONS OF BREWING

We've been brewing since before Colorado was a state with generations of family overseeing the same process we started with. Through thick and thin, we've never wavered on our values because we understand that you get what you give. For over 140 years, there has been no cutting corners, no excuses, only the best beer we can brew.

Early Days

JOURNEY TO THE WEST

In 1868, Adolph Coors, a German brewing apprentice, headed to America to live on his own terms by his own rules. Within five years, he founded the Golden Brewery where it still stands today.

THE GOLDEN STANDARD

With courage and conviction, Adolph Coors headed west and refused to rest until he found the perfect water for his beer. He found it flowing through the mining town of Golden, at the base of the Rocky Mountains.

THE BANQUET BEER

As the story goes, it was the hardworking miners of Golden who gave our beer its nickname. In the coming years, “The Banquet Beer” would become synonymous with Coors Banquet.

The 20th Century

DRAINED BUT NOT DEFEATED

When prohibition hit Colorado in 1916, the brewery was ordered to drain 561 barrels of beer. Most would've given up, but Adolph Coors didin't avoid the problem; instead he ran towards a solution. He leaned on new business ventures like manufacturing porcelain and producing malted milk for candy companies. These ventures continued even after April 7, 1933 when the beer flowed again.

A SYMBOL OF RESOLVE

By the 1930s, Coors Banquet’s distribution was limited to just a handful of states in the western US. The brewery unveiled the Stubby Bottle in 1936, and after 17 dry years, the iconic bottle became a symbol of standing tall in the face of adversity.

RECYCLING REVOLUTIONARY

Bill Coors was a rebel with a cause. After years of studying the traditional tin can, he introduced Coors in a more enviornmentally friendly aluminum container in 1959. This sparked a recycling revolution and with time the aluminum can became industry standard.

COORS BANQUET FOR ALL

For decades, Coors Banquet was only available in 11 states, none of which were in the East. Despite its limited distribution, presidents, celebrities, and everyday folk alike wanted a taste of the West. In 1991, Coors Banquet finally showed up in all 50 states.

This Day And Age

HERITAGE YOU CAN HOLD

Our beer's rich heritage is something to be celebrated. So we wanted to do it as authentically as possible. Inspired by our history, the Coors Banquet Heritage cans are our annual toast to the Coors Banquet spirit, past and present.

STUBBY MAKES A COMEBACK

Our stubby bottle is a symbol of our dedication to Coors Banquet's heritage and history. We're so proud of our bottle that we brought back the same 'Stubby' from 1936.

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